Here at MICROCOPY it is our mission to provide a strong sense of satisfaction to each of our customers by offering truly innovative, effective, high-value products. This combined with a courteous and responsive customer service team is what keeps our loyal customers coming back and what inspires them to spread the word about our products to their peers.

MICROCOPY has been in the business of serving the dental community for over 40 years. It all started in 1970 when Thom Maass Jr. graduated from college and his father Tom Maass Sr. retired from the Air Force and both of them discussed starting a business together. In 1971 they got their start with the purchase of a patent and the introduction of the world’s finest rapid dental x-ray solutions. (In fact, this is where we got our decidedly “non-dental” name of Microcopy. We originally purchased patents for both the X-ray solution and for a process to copy engineering drawings.) INSTA-NEG® and INSTA-FIX® brought not only amazing speed, but also a high level of diagnostic quality that equaled the conventional, slow processing chemistry in use at the time. It was tough going at first with father and son doing both the sales work and the chemical mixing themselves. 

Soon they were able to add a few key employees and Thom’s wife Martha joined the company as Corporate Secretary and Office Manager. Additional X-ray related products were soon introduced including our own patented INSTA-VELOPER® Portable Darkroom for chairside processing in seconds. We also introduced FLAPS® Cushioned Bite Tabs – soft foam film positioning tabs and TROLLMOUNTS – a superior film mounting system. At this point MICROCOPY had carved out a nice niche business within the dental X-ray field and the future looked quite promising. But with the growth came the realization that much of their sales were from the eastern half of the country and they were also running out of factory space.   

In 1986, MICROCOPY left their undersized factory in Newbury Park, California and opened a brand new facility in Kennesaw, Georgia. At 26 miles north of Atlanta, Kennesaw was a small, country town that was ideal for servicing their growing international customer base.  It is all grown up now of course, complete with subdivisions, thriving businesses and more than its share of traffic.

In 1989, MICROCOPY, in an effort to diversify, introduced to the US dental market NEODIAMONDS®, which are now America’s highest rated #1 selling diamond bur. We pioneered the concept of a single-use diamond. Suggesting that dentists switch from using a diamond over and over - sterilizing it after each use and keeping up with it, to our concept of using it once, wasn’t an easy sell at first. The benefits were huge to the practicing dentist, but for a small company with no outside sales force this educational process was quite a challenge. Still, growth was steady over the next several years and we really started to make a name for ourselves. Things really took off in September of 2001 when dentistry’s most respected independent research organization recommended the concept of single-patient use diamonds. Things haven’t been the same since, with sales of our highest rated NEODIAMONDS® going through the roof and winning many recommendations and other recognitions as well. 

In 2002, Perry L. Parke joined MICROCOPY as General Manager. With a strong background in Manufacturing Management and Quality he quickly became a highly valued asset to the company and soon afterwards secured ownership in the company and was made Vice President. 

In 2003, after years of requests from our customers, MICROCOPY decided to enter the carbide bur market.  We then introduced the popular NEOBURR® brand of carbides based on the same low-cost, high-value and single-patient use model as our NEODIAMONDS®.
  
In 2005, Microcopy introduced the ultimate saliva control product on the market, NEODRYS®. With cheek retraction and protection, cost savings, and improvement of dry-field procedures, and comfort, it didn’t take long before it become a huge hit. By 2008, NeoDrys ReFlective was added to the line to give dentists increased illumination to its many benefits.

In 2008, Perry L. Parke become President of Microcopy. With his leadership, Microcopy continues with our mission of excellence for our products and customer service. New innovative products are on the horizon.

In 2009, our founder Thom Maass Jr. retired. Because of his care for each individual he is still greatly missed today. His ideas and drive founded new ideas that have transformed the dental industry.