5 Things You Can Do to Retain More Dental Patients!Danielle Martin
In any business or practice, there is always the task of not only drawing in new clients but also retaining the current ones that you already have. It is a dog eat dog world out there, and it is important to remember that there will always be competition trying to out do you and vie for the affections of your clients. Today we will look at 5 ways to keep your current client base happy, satisfied, and returning.
Flexible Appointment Times
It is important to remember that your clients are parents and employees who have busy schedules to try to maintain. Try to organize your schedule to be flexible and accommodating when your clients are trying to make their appointments. Perhaps, once or twice a week offer appointment times that are unusual or unique such as a 6 or 8 p.m time slot. Also, be willing to work with clients and do tailored slots when special circumstances call for it. !
Quality Customer Service
Make it a point to let your customers know that they are highly valued and care for them well. The minute that they walk into your office they should be greeted in a way that lets them know that the experience that they have with you matters. When your front desk answers the phone, have a policy that lets the waiting or holding period be a very short amount of time. Everyone in your office should be united in shining your office in the best, friendliest light possible.
In all that you do, go above and beyond to maintain a high level of professionalism. This should carry over to all aspects that encompass your office: in the way your waiting room and welcome desk are presented, in the scheduling, and the way you present yourself as their dentist. Organization speaks volumes when it comes to being perceived in a professional manner.
For those clients who have a proven and loyal track record, make rewards, gifts, and discounts available to them. Offer discounts for birthdays or waiver a small fee for different services that you offer. Let the clients that you have built long, strong standing relationships with know that you are thankful for their loyalty.
Keep Clients Updated
There are so many avenues that you can utilize when trying to keep your current clients up to date with what is going on with your practice. A few options to consider would be sending out a newsletter either by mail or email, opening a Twitter or Facebook account to update clients daily with relevant news or witty comments, or start a blog that highlights the importance that you place on high quality care and customer satisfaction. The best part is that all of these options are completely free and are available at your fingertips.