Is Your Dental Practice Ready For Halloween?
Halloween is right around the corner, and for dentists it can definitely be one of the most frightening times of the year! According to IHS Global Insights, Halloween candy sales now exceed $3.8 billion, and a whopping 94% of American children go trick-or-treating based on figures published by the American Dental Association (ADA). Yet the ADA also reports that less than half of kids brush twice a day. Yuck.
So it’s really not that surprising to learn that emergency dental appointment rise by 80% on Halloween, with more people requesting appointments on the 31st than any other day in October. That’s according to Sikka Software, who analyzed appointment bookings for 13000 practices in the US...
Spooky stuff indeed!
Preparing for Halloween
Of course, Halloween poses a bit of a dilemma for dentists. On the one hand, we’re trained to advise against sugary snacks. On the other hand, it’s important to keep our patient base — particularly the little ones — satisfied with their visits. Because of this, around 60% of all dentists in the United States will hand out candy to their patients. Dental insurance firm Delta Dental estimates that 5% hand out toothbrushes, and 25% don’t give anything at all, which isn’t particularly festive of them!
Getting into the spirit of the celebration is important for many practices, but what’s surprising is that around 13% of dentists are giving out hard candies and lollipops… not exactly the best choice in terms of oral hygiene. Fortunately, the majority give out chocolate, which clears more quickly from the mouth to minimize the risk of decay. Other good snacks to hand out, according to research by the Forsyth Dental Center, include certain ‘sticky’ foods, such as caramels, which clear quicker than dried fruits and chips and far quicker than the aformentioned hard candy offenders.
Think it’s just children that you need to keep an eye on over the spooky season? Think again! The National Confectioners Association confirms that three quarters of adults buy Halloween candies for their households (happily eating what they don’t give away), and 72% tuck into their children's swag.
The Silver Lining
Halloween is rarely a dentist’s favorite time in the holiday calendar, but there is a bright side to this traditionally candy-fuelled occasion. Halloween is an excellent time to educate your patients not only about caring for their teeth, but also about disease prevention and about making healthy choices.
Here are some great tips to make the most of a tricky holiday:
Show kids — and their parents — that good oral hygiene isn’t about avoiding sweet treats at Halloween, but about choosing better options (like chocolate) and brushing well afterwards.
Don’t be afraid to ‘scare’ your younger patients with a few dental-related Halloween horror stories. Nothing too frightening, of course, but this is a holiday based on ghouls and goblins!
Do hand out some Halloween treats, but remember that there are non-candy alternatives that kids will love, such as themed coloring sheets and even spooky stickers.
And finally, use the holiday as an excuse to reinforce good behaviors and ensure that all your patients understand the best ways to care for their teeth at home and reduce the risk of damage. There are learning moments everywhere at this time of year!